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Delivered high-profile stategic comms in fast-moving crisis
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Established through-line narrative and rapid response tactics
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Executed comms to apply pressure to political and commercial partners
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Managed viral social media to build public support
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Delivered media training and management for top flight interviews
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Converted media coverage into partnership opportunities
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Developed business model to capitalize on media and marketing gains
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Launched the digital org and business, turning a TV brand into a fully-integrated, multi-channel platform
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Drove 5X increase in web audience, 50X increase on social media
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Unlocked an audience demo 20-30 years younger than TV core
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Built a $20MM P&L and doubled digital revenue in one year
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Managed sponsorships with more than a dozen major brands
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Launched entirely new web, app and livestreaming products and content
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Won many editorial, design and social impact awards
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Established first brand strategy, vision and manifesto
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Built extensive research and personas on qualitative and quantitative data
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Launched first mobile and OTT apps, and first loyalty program
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Built new marketing team and first product/UX team
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Led international expansion into India, Germany, Canada
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Secured and managed major broadcast partnerships at live tentpole events
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Secured and executed new 7-figure sponsorships with major brands
