Global Citizen

  • Established first brand strategy, vision and manifesto

  • Built extensive research and personas on qualitative and quantitative data

  • Launched first mobile and OTT apps, and first loyalty program

  • Built new marketing team and first product/UX team

  • Led international expansion into India, Germany, Canada

  • Secured and managed major broadcast partnerships at live tentpole events

  • Secured and executed new 7-figure sponsorships with major brands

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