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Launched the digital org and business, turning a TV brand into a fully-integrated, multi-channel platform
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Drove 5X increase in web audience, 50X increase on social media
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Unlocked an audience demo 20-30 years younger than TV core
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Built a $20MM P&L and doubled digital revenue in one year
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Managed sponsorships with more than a dozen major brands
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Launched entirely new web, app and livestreaming products and content
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Won many editorial, design and social impact awards
MSNBC
Written by Richard Wolffe
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