Blog

World Central Kitchen

WCKlogo

  • Delivered high-profile stategic comms in fast-moving crisis

  • Established through-line narrative and rapid response tactics

  • Executed comms to apply pressure to political and commercial partners

  • Managed viral social media to build public support

  • Delivered media training and management for top flight interviews

  • Converted media coverage into partnership opportunities

  • Developed business model to capitalize on media and marketing gains

MSNBC

  • Launched the digital org and business, turning a TV brand into a fully-integrated, multi-channel platform

  • Drove 5X increase in web audience, 50X increase on social media

  • Unlocked an audience demo 20-30 years younger than TV core

  • Built a $20MM P&L and doubled digital revenue in one year

  • Managed sponsorships with more than a dozen major brands

  • Launched entirely new web, app and livestreaming products and content

  • Won many editorial, design and social impact awards

Global Citizen

  • Established first brand strategy, vision and manifesto

  • Built extensive research and personas on qualitative and quantitative data

  • Launched first mobile and OTT apps, and first loyalty program

  • Built new marketing team and first product/UX team

  • Led international expansion into India, Germany, Canada

  • Secured and managed major broadcast partnerships at live tentpole events

  • Secured and executed new 7-figure sponsorships with major brands